News - Shutterstock's Oscars Pop!
Shutterstock Inc, global online provider of imagery and music, released its 2017 Oscar Pop! poster series which celebrates films nominated by the Academy Awards for Best Picture, using Shutterstock's collection of over 100 million images. Now in its fifth year, the annual tradition challenges Shutterstock's team of in-house designers to reinterpret one of the nine nominated films as a work of Pop Art, based on the style of an artist who inspires them.
The designers analysed the classic aesthetics of each artist, combined with the powerful storylines of this year's leading films, and created alternate film posters in various Pop Art styles. The results provide an intimate understanding of the plot and characters of the films as well as our designers' personal interpretations of them.
Here's a look at the posters they came up with and their inspiration:
"Arrival," with artist inspiration from Roy Lichtenstein
Poster by Alice Lee - “I love Lichtenstein’s comic style and bold colours, and I used it to bring a totally different perspective to Arrival by adding a sense of fun. I made Amy Adams’ character into one of Lichtenstein’s heroines, trying to make sense of her extraordinary situation.”
"Hidden Figures," with artist inspiration from Idelle Weber
Poster by Alice Li - “Hidden Figures shines a light on the untold stories of three black women who were integral to the United States’ space program. It made me think of another woman in the 1960s whose work went unrecognised because of discrimination – the artist Idelle Weber. I used her signature silhouette style to frame the characters in the film.”
"Lion," with artist inspiration from Bruce Gray
Poster by Flo Lau - “Lion is about Saroo, a 5-year-old boy who got lost and grew up in a foreign country, eventually finding his way home years later using Google Earth and his scattered memories. That sense of chaos and fragmentation reminded me of Bruce Gray’s work. I matched the segmented circles from Gray’s paintings with a key element from Lion, the Jalebi, an Indian dessert that triggered memories of home for Saroo.”
"Manchester by the Sea," with artist inspiration from Ed Ruscha
Poster by Eric Sams “The two Ruscha-like drawings represent Manchester by the Sea’s multiple timelines — the top illustrates the foreshadowing of the film’s climax and the lower portion reflects the quiet heartbreak of its aftermath. I split the title in two to symbolize the fractured relationships of the people in the town and used a muted tonal palette to reflect the heavy subject matter.”
"Hacksaw Ridge," with artist inspiration from Richard Hamilton
Poster by Brandon Lee - “Hacksaw Ridge tells the true story of Desmond Doss, a combat medic who saved the lives of 75 wounded soldiers during the Battle of Okinawa without firing a single bullet. Inspired by Richard Hamilton’s style, I gave each piece a cutout aesthetic and substituted the real soldiers for toys. The red cross is a nod to both Doss’s role and his strong faith.”
"Hell or High Water," with artist inspiration from Robert Rauschenberg
Poster by Michael Wong - “Hell or High Water follows two bank-robbing brothers and the two detectives that are trying to catch them. Like Robert Rauschenberg’s “combines,” the film has a strong undercurrent of political references and often makes unexpected comparisons between the socio-political climate of the past and present.”
"Moonlight," with artist inspiration from Peter Blake
Poster by Kate Crotty - “Moonlight focuses on the personal journey of Chiron, a young man trying to find himself and his place in the world. It’s a commentary on social ills like poverty, drug abuse, and homophobia. The film is split into three chapters in Chiron’s life, so I incorporated Peter Blake’s use of grids, as well as simplified imagery, to represent the forces that shaped his life.”
"La La Land," with artist inspiration from Eduardo Paolozzi
Poster by Abbey Katz - “La La Land is a tribute to old Hollywood musicals and classic jazz but with a modern twist. I felt the colourful collage work of Eduardo Paolozzi matched this feeling of old and new. Just like the film, his work has a feeling of energy and fantasy with serious undertones.”
"Fences," with artist inspiration from Andy Warhol
Poster by Terrence Morash - “Watching Fences, I was struck by the frequent presence of a tethered baseball; it seemed to act as a symbol for unfulfilled dreams and stunted potential. I recreated it in the style of Andy Warhol’s gun series. That series was a commentary on culture and mortality, which seemed like a good fit for this poignant film.”
"Our annual Oscar Pop! poster series is an opportunity to flex our creative muscle and make something beautiful that not only celebrates the talent of Hollywood, but also highlights the work of our 160,000 contributors around the world," said Shutterstock's Chief Marketing Officer, Jeff Weiser. "This year, the nominations mix spectacle and emotion, making them the perfect source material and resulting in a fun, thought-provoking, and unique series that offers a fresh take on the leading films."
Shutterstock photographers will be covering celebrity arrivals from the red carpet, as well as the press room and a number of parties at this year's Academy Awards event.
Images & info - Shutterstock.
All of the Shutterstock images used to make these posters can be found here.
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